About Us

ModernGTM was born out of our real-world experience building multiple businesses, from ideas to market successes.

We would reconstitute our team at every new company and apply our learnings to improve our go-to-market efforts.

In 2018 we began our consulting work, packaging our learnings and successfully assisting others. Since then, we have worked with SaaS, e-commerce, open-source, healthcare technology, and cloud computing companies.


We Are Choice Architects

Research in behavioral economics shows humans are inherently irrational actors. Understanding we behave irrationally is key to shifting the inherent inequality of markets in our clients favor. ModernGTM applies research and experience to our engagements to help clients define the buying criteria and shift demand for their markets in their favor to win.



Our company mission is to be the market-leader in B2B marketing agencies. Our services span marketing, press and analyst relations, sales enablement, and product marketing. We are best-in-class at helping our clients define what good looks like for their markets to then define the buying criteria required to win.

Our clients lead their markets by embracing modern, performance-driven marketing and sales strategies and operations. Key components of our work include category definition, point of view marketing, messaging and positioning, brand identity, industry best practices, community leadership, optimized customer journeys, marketing and sales automation, sales enablement, and digital and event based marketing and sales campaigns.


We Strive to be Awesome

With a maniacal focus on ensuring our clients outperform their peers, we work everyday to be better than the competition.

We believe winning companies are better and different, standing apart from the competition. We would welcome the opportunity to work with you to find what makes your company better and different.

Visit our team page to learn more about our values and principles.


We Create Your Industry's North Star

We believe a well-structured Point-of-View (PoV) is a must for nearly any organization. It addresses your customers immediate challenges and clearly demonstrates to them that their purchase is a down payment on future success.

A well-done Point-of-View becomes a North Star for your entire market.


Teach Best Practices

As any parent will tell you, children don't know what they don't know. The same is true for your potential prospects.

In business, we all want to outperform the rest of the market. ModernGTM believes the opportunity is to teach the market what that means by providing best practices used by high-performers, and in the process demonstrate how your company enables the capabilities required to outperform.


We Create Market-Moving Communities

The communities we've built became the center of their markets. These communities now define the buying criteria, industry terminology, and best practices for the rest of the market and build our clients a wealth of social capital and deal flow.


Our Commitment to Diversity and Inclusion

As a certified Service Disabled Veteran Owned Small Business (SDVOSB) we understand, actively recruit and hire, and advocate for under-represented individuals and groups. We believe team diversity is an under-appreciated strength to be leveraged.

We are committed to ending hate speech, violence, and discriminatory practices towards individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual preference.


Tell us your deepest go-to-market problems.

Let's talk.

We're looking forward to your inquiry.

Located in Orange County, CA

and Seattle, WA but always a Zoom call away.

Experienced in every major global market.

+1 (415) 323-3356‬