Written by Others, Curated by Us

The Secret Formula for Go-to-Market

This article by Dave Bailey provides insights he derived from attending a lecture by Jim Latten at Stanford GSB. It defines and explains a go-to-market starting with this simplistic equation: Distribution = Eco-system Participants + Incentives

Modern GTM Will Break The CRM

As discussed in this ModernGTM blog post, a modern go-to-market fundamentally changes the traditional operating model for marketing and sales. This article by Grace Huang dives into new approaches to address today's challenges when crafting a modern go-to-market with a focus on BizOps/RevOps.