What we've done

Success Stories

Cloudability (Apptio) Success Story

  • Company
  • Our Work

Cloudability (acquired by Apptio) transformed from a market laggard to a market leader by investing in a modern go-to-market. The key components of the new go-to-market included:


+ Category: FinOps

+ FinOps best practices

+ Community: FinOps Foundation

Our Work

The team drove the go-to-market transformation for the company.

Cloudability: FinOps Market Leader

The FinOps Foundation (Now a part of the Cloud Native Compute Foundation (CNCF)) was launched in 2019 as part of a new go-to-market our team crafted for Cloudability. The FinOps Foundation now has over 2,500 member companies and FinOps has become a market category. With FinOps certification, FinOps became a career path for thousands of people.

Chef Success Story

  • Company
  • Our Work

Chef (acquired by Progress Software) became a market leader in Infrastructure as Code as well as DevOps and CI/CD tooling. Success was driven by investing in supporting a passionate open-source community, a broad ecosystem of partners, and by teaching the market best practices enabled by Chef tooling.

Our Work

The team lead go-to-market activities spanning marketing, sales, business development, channel partners, and product marketing.

Mercury Success Story

  • Company
  • Our Work

Mercury (now part of HP) pioneered point-of-view marketing and created multiple multi-billion dollar market categories such as Quality Assurance and Application Performance Management.

Our Work

The team had marketing, sales, and product leadership roles across multiple product lines with profit and loss responsibility.



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