What we've done
Cloudability (acquired by Apptio) transformed from a market laggard to a market leader by investing in a modern go-to-market. The key components of the new go-to-market included:
+ Category: FinOps
+ FinOps best practices
+ Community: FinOps Foundation
The team drove the go-to-market transformation for the company.
The FinOps Foundation (Now a part of the Cloud Native Compute Foundation (CNCF)) was launched in 2019 as part of a new go-to-market our team crafted for Cloudability. The FinOps Foundation now has over 2,500 member companies and FinOps has become a market category. With FinOps certification, FinOps became a career path for thousands of people.
Chef (acquired by Progress Software) became a market leader in Infrastructure as Code as well as DevOps and CI/CD tooling. Success was driven by investing in supporting a passionate open-source community, a broad ecosystem of partners, and by teaching the market best practices enabled by Chef tooling.
The team lead go-to-market activities spanning marketing, sales, business development, channel partners, and product marketing.
Mercury (now part of HP) pioneered point-of-view marketing and created multiple multi-billion dollar market categories such as Quality Assurance and Application Performance Management.
The team had marketing, sales, and product leadership roles across multiple product lines with profit and loss responsibility.
GET THE NEWSLETTER
STAY IN THE KNOW...
FREE Newsletter Signup
Tell us your deepest go-to-market problems.
We're looking forward to your inquiry.
Located in Orange County, CA
and Seattle, WA but always a Zoom call away.
Experienced in every major global market.